Start your article directly with the core answer. In SEO, answering the user's search query in the first paragraph is critical for ranking. Don't write a long, fluffy intro.
Then, expand on the topic. Keep your paragraphs relatively short (3-4 sentences max) to ensure it is highly readable on mobile phones.
Use H2 Tags for Main Subtopics
Your H2 tags (Heading 2) are extremely important for Google. They should contain variations of your main keyword or specific questions people ask about this topic.
Captions are read 4x more than body text. Use them wisely.
Use H3 Tags for Bullet Points or Details
If you are listing benefits, use H3 tags or bullet points:
- Benefit One: Clearly explain what it does.
- Benefit Two: Keep bullet points scannable.
- Benefit Three: Bold the first few words of the bullet.
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Wrap up the article with a clear summary and a final Call to Action. Ask them to join your mailing list, follow you on social media, or book a retreat.